Promotions and Digital Director
Marketing and Communications Manager
May 2014-Oct. 2014
- Managing and scheduling all the day-to-day communications for the Marketing Division.
- Writing, updating, editing, creating, traffic and disseminate all internal and external marketing material for Callaway Gardens.
- Designing and writing all internal publications, brochures, signage, web site content, direct mail content, e-mail marketing content, marketing plans, catalogs, magazines, text program, newsletters, etc.
August 2012-March 2014
- Managing multiple social media platforms
- Developing and designing copy and visual content for VPM and clientele
- Creating relationships digitally through strategically planned content
- Monitoring and tracking the performance of SEO campaigns including site traffic, keywords and back links
Inbound Marketing Certified
Public Affairs Intern
June 2012-August 2013
Assist in all stages of the communications process, including, tracking media coverage, updating and maintaining contact lists, distributing center reports, contacting media and drafting press advisories